When it comes to ploughs, cultivators, drills and spreaders, little gets past the extensive knowledge of Kverneland product managers Graham Owen and Adam Burt.
Graham has gained a wealth of knowledge and a depth of experience, honed during his 37 years within the business. His specialist know-how has become a secure link between factories and farmers, and extends across seed drills, power harrows, fertiliser spreaders and iM Farming technology.
“For me, it’s all about the correct selection, and application of equipment, to improve a farm’s efficiency,” explains Graham, who has been a Kverneland product manager since 1998. “And it has become beneficial to apply some engineering knowledge to find the right solution for our customers.”
“Getting the best from technology also requires a much more integrated approach with operators too, which ultimately adds value to a customer’s business,” he says. “And that’s down to team-work and knowledge transfer with our dealers too.”
Adam Burt has been with Kverneland since 2004, initially as a product support engineer and area manager, before taking on the role of product manager in 2012.
And being in direct contact with the Group’s plough and cultivator factories to support dealers and customers, has been a pivotal part of an evolving partnership.
“Having a direct connection with the factories does help our customers in many different ways,” he says. “Firstly, we can fine-tune plough and cultivator specifications to suit the UK market, and secondly, we can help our dealers to find the best solutions for a customer’s seedbed requirements.”
He says that by identifying what growers want to achieve with primary and secondary cultivations, the product manager’s role can have a positive impact on their businesses.
“Correct machine set-up is essential if customers are to get the very best out of their investment in Kverneland machines,” says Adam. “And by identifying changes in practice with growers, we can also help to define future product developments too.”